DER FARANG – Media Information (English Version)

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DER FARANG has been Thailand’s leading German-language magazine and news portal since 1993, serving as a trusted advertising partner for around 185 clients across 65 industries. Our bi-weekly print and PDF editions offer a diverse mix of Thailand reporting, travel features, service topics and international news.

The news portal provides updates almost around the clock — often faster than European media thanks to the time difference — and is complemented by an event calendar, a comprehensive archive dating back to 1993, a reader comment section and classifieds. With strong reach, high SEO visibility and advertising options across print, PDF, the news portal and the newsletter, advertisers gain direct access to a high-spending German-speaking audience in Thailand and the DACH region.

Audience & Reach

News portal (der-farang.com)

• 420,000 monthly readers
• 3.9–4.5 million monthly pageviews
• 13,850 verified user accounts
• Above-average visibility on Google thanks to strong SEO performance, daily updates and high domain authority.
• Source: Google Analytics / internal statistics

Newsletter

• Over 9,000 subscribers
• High engagement, no spam

Print & PDF Magazine

• 26 issues per year (bi-weekly)
• Print run: +/- 4,000 copies
• Scope: approx. 32 pages per issue
• Print: Distributed in Thailand and the DACH countries.
• PDF: Available worldwide for subscribers.
• PressReader & NewspaperDirect: Print edition additionally available worldwide in digital form.

Contents of the PDF and print edition

Each issue contains:

• Thailand news & regional reports (nationwide, Bangkok, Pattaya)
• Travel features & seasonal events
• Practical advice for residents and long-term visitors
• International topics & neighbouring-country news
• Interviews, columns, lifestyle, reports, and classified ads
• Business, real estate, health & community updates

Regional focus per issue:

Odd-numbered issues: Ko Samui & Chiang Mai
Even-numbered issues: Phuket & Hua Hin

The advertising section is widely used by readers looking for: hotels, real estate, medical services, language schools, restaurants, household services, personal care and more.

Online News Portal

DER FARANG provides daily updates on local and international news—often earlier than European media outlets thanks to the time difference. The portal includes:

• Daily news (local & international)
• Breaking news — often faster than European media
• Full archive since 1993
• Reader comments & community functions
• Event calendar for Thailand-related events worldwide
• Online classified marketplace
• Fully optimised for mobile & desktop on all major browsers

Fully optimized for mobile and desktop across all browsers.

Advertising Options

Print & PDF

Full page • Half page • Quarter • Eighth • Sixteenth • Front logo • Back cover • Inserts (A5/A4) • Special placements • Classified ads
(All formats available in every bi-weekly issue)

Online Advertising

Top banner • Sidebar banner • In-article banner • Event banner • Footer banner • Local news banners • Online classified marketplace

Newsletter Advertising

15 defined banner slots (Top, Local, International, Topics, Events, Footer)

Advertorials (Print / PDF / News Portal)

Including SEO backlink, 1-year duration

Target Audience

• German-speaking residents and expats in Thailand
• Tourists and long-stay visitors from Germany, Austria and Switzerland
• Business travellers, investors and entrepreneurs
• Readers with high purchasing power and strong interest in Thailand

Copyright

All content, images and advertisements published by DER FARANG are protected by copyright. Reproduction or use in other media requires written permission from Matt Productions Co., Ltd.

Contact

Matt Productions Co., Ltd. – DER FARANG
​Martin Rüegsegger – Managing Director
WhatsApp: +66 81 252 1842
Website: www.der-farang.com
Email: info@der-farang.com

Download Media Data (PDF)

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